The article discusses the decline of the Pashmina craft industry in Kashmir, India. Pashmina, a luxurious form of cashmere wool, has been a significant part of the region's identity and economy for centuries. However, due to various factors such as the availability of cheap imitations, changing fashion trends, and political unrest, the industry is facing a significant decline. The article highlights how the lack of government support, outdated techniques, and the migration of younger generations to other professions are contributing to the fading of this traditional craft. The article further emphasizes the need for immediate attention and revitalization efforts to preserve this valuable heritage of Kashmir.
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