The Illusion of Employment
Let’s begin with the employment narrative. While it’s true that startups have contributed to job creation, the more important question is: What kind of jobs? Are these long-term, skill-enriching roles or just gig-based positions that evaporate with the next funding winter? Many of these so-called jobs are contractual, underpaid, and devoid of social security. The obsession with topline job numbers without analyzing their quality is misleading.
Moreover, what incremental value are these startups creating? A food delivery startup promising to get biryani to your door 5 minutes faster is not the kind of innovation that transforms societies. We’ve elevated logistics tweaks and cosmetic changes into poster children of India’s innovation story.
The Valuation Circus
Let’s not kid ourselves—most founders today aren’t building to solve problems; they’re building to exit. The real game is valuation arbitrage. You start a company, raise at an inflated valuation, cash out partially, and eventually leave someone else holding the bag. This cycle has repeated so often that exit strategies are now discussed in the first investor pitch.
And who’s enabling this? Everyone—from founders and venture capitalists to bankers and auditors—often plays a part. It’s a web of mutual benefits, complete with informal side deals and backdoor arrangements. It’s not uncommon for VCs to demand equity in personal capacities or offer inflated valuations in return for future kickbacks.
The result? Startups burn thousands of crores while founders walk away with millions, and no one holds them accountable. Try asking a founder when they last paid themselves Rs. 100 crore while their company posted a Rs. 3,000 crore loss. It’s more common than we admit.
Innovation vs. Imitation
We’ve celebrated apps that deliver soap faster as the pinnacle of innovation. We glorify founders who mimic Western business models and wrap them in a desi wrapper. But how many are actually innovating at the core level—say, in deep tech, healthcare, or climate solutions?
True innovation is messy, uncertain, and requires patience. A deep tech founder once remarked that before investors even hear the pitch, they’re already asking about exits. How do you focus on a breakthrough when all anyone cares about is the next Series B round?
A Culture of Free Money
Let’s not forget—this isn’t Silicon Valley. Indian startups don’t enjoy the same ecosystem resilience. And yet, we’ve adopted the worst traits of that culture: burning investor cash without discipline, mistaking coolness for competence, and worshipping IPOs without profitability.
And when things go wrong, founders don’t face scrutiny. They’re often portrayed as visionaries who just happened to run into “market timing issues.” The media, the investors, and even the government have been complicit in letting this narrative thrive. Even well-intentioned initiatives like Startup India have sometimes become enablers of entitlement.
A Call for Realignment
This is not to say that all startups are frauds or that innovation is dead in India. There are brilliant, mission-driven founders building in silence, away from the hype. But if we are serious about making India the startup capital of the world, we need a cultural reset.
We need to:
Reward long-term thinking over quick exits.
Scrutinize valuations and audit funding sources.
Differentiate innovation from iteration.
Hold founders accountable for financial mismanagement.
Shift focus from vanity metrics to impact metrics.
Startups must not just be celebrated for creating employment but must be evaluated for the kind of value they create in society—economic, social, and intellectual.
Final Thoughts
It’s time we moved beyond the myth of the invincible founder and questioned the narrative that every startup is a nation-builder. In our eagerness to build a startup economy, we’ve sometimes ended up building a valuation casino. It’s time to call the bluff, reward real builders, and weed out the pretenders. India deserves better than a house of cards.